TikTok is introducing a fresh option that allows them to reduce the amount of AI-made media appearing in their feeds. This move comes as the service disclosed that it presently contains in excess of 1 billion AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a global release. This shift aligns with a surge in content created by AI, driven by emerging content generation software.
The Broader AI Trend
Recent reports that approximately one in 10 of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A large amount of this material is classified as “AI slop”, a label for poor-quality, mass-produced content that is typically absurd or surreal.
Our research shows that a lot of users like content created using AI tools, ranging from computer-generated images to educational videos, and we aim to give people the ability to adjust the amount of that, based on their own likes,” commented a platform representative.
Scale of AI Content
The platform announced that there are now over a billion videos on its network identified as AI-generated. Overall, more than 100 mn pieces of content are submitted to the app every day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI content they view by accessing the content preference setting in the application and picking AI-made media. Additional categories that are already be modified under the setting include current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
Its policies require content makers to identify “realistic” AI-generated content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any realistic AI video that is without a tag can be removed under its community policies.
Furthermore, the app will now attach an AI-generated tag to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This step is intended to help prevent users from seeking to circumvent the labeling process.
AI Literacy Programs
The platform is also launching a two million dollar AI literacy fund for experts and organizations to produce educational content about responsible artificial intelligence. This project will assist educational bodies dedicated to teaching coding and technology.
Platform Protection
TikTok has justified its safety measures, during discussion over plans to cut jobs for numerous safety staff in the UK. TikTok is set to eliminate hundreds of positions in its user protection department in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A senior executive clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most graphic content ahead of it has to be seen by staff. The platform reported a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”
